Tuesday, April 18, 2006

eBay & Entrepreneurial ADD and more about Trading Assistant work

"What the heck is he talking about?" I can hear you all now. I'm sure I have it. I have so many things going on, it's hard to stay focused. I'm working on several new sites, still running my eBay busniesses - which entails answering over a hundred emails a day, and investigating new online business opportunities all the time. I am constantly telling myself to focus on one thing at a time...at least for a short amount of time, to get something done. Every day it's a battle, but it's a war worth waging. Ok, enough whining. I'm sure we all go through it. At least I hope it's just me! Anyway, I wanted to go back in time a bit, back to the Trading Assistant gig. If you've read my previous posts, you'll recall the post "My Best Trading Assitant Deal Ever" . Well I'd been very busy with that when another deal fell in my lap.

I had posted my Trading Assistant profile on eBay, and a local car dealership found it. The parts manager called me and explained he had a large quantity of car parts to sell. We met for lunch to discuss it, and it turned out great.

It turns out, that a fairly common practice at these car dealerships, is they buy parts, and after a few years they become "dated". So, they write them off the books and literally toss them in the dumpster.

Well this internet saavy parts manager would take his marked down parts and sell them on eBay. But it had become too much work while he was also trying to manage a multi-million dollar parts business. So, we came to an arrangement.

The deal - I would come to the dealership, photograph and log all the items. I'd go home and create the listings, and launch them in a store/and under a username I had created just for them. They paid all fees and they did all the shipping. I got a flat 20% of the closing value for my work. Again if you look around this is quite a departure from what most Trading Assistants do or what they charge, but it worked great. I didn't have to pack or ship the items, or store them. They felt comfortable because if it didn't sell I didn't make anything.

Was there an opportunity for me to do work and not get paid? Absolutely! But it built an incentive for me, and a relationship. A year later it turned into a multi-dealership car listing business with this same dealer group...but more on that later. So was it worth it? You bet!

I did learn a valuable lesson I'd like to share with you. As many of you know...just about anything can sell on eBay. And this dealership taught me just how true this was. One day I was in the parts managers' office, and on his desk was a standard sales brochure for a new Ford Mustang.

I was flipping through it while waiting for the manager to do something. When he saw me looking at it, he mentioned how the brochures were hard to come by, and he'd just received a box of 1000 or something like that. He laughed and said "we should sell them on eBay".

Well if you knew me, you'd know what I did. I jumped on his computer. You know what found? Car brochures for sale. Old ones, new ones. Every make and model. We weren't the first ones to think of it, but we put a twist on it. I told him, there were quite a few online already and they were selling for a few bucks. Not really worth the work to mail it out, after fees and my split.

Then the light came on. I went to the manufacturer website. They had the auto brochures for download in a .pdf format. Check one out HERE. What could be easier? We sold tons of auto-brochures on eBay, that were electronically delivered via email. No packing/shipping, nothing. An email - that's it! Then we started selling the accessories brochure in .pdf format and along with that we included a price list of what those accessories would cost them, and the special "internet" price we were offering them. This resulted in the sale of the brochure and then the accessories. I still got a cut of the accessories and I never had to even take a single picture or ship anything. A few clicks of the mouse. That's the power of eBay! Then I went crazy. I found brochures for every make and model of car out there, domestic and foreign. Everything from Hyundai to Maseratti, Toyota to Ferrari. Many are even available in several languages including Spanish, Chinese adn Korean and more. There were very few people doing at the time so we listed them as store items and it cost us only pennies to do so.

I love that story, because it truly exposes what's possible on eBay. Something for darn near nothing! That's my kinda' job. :o)

::Side note... I'm not sure if I was infringing on some copyright or anything like that. The dealers do give them away, but that's how it went down.

Sunday, April 09, 2006

Something for FREE...for real this time!

Hey, I'm like you probably...in the fact that I'm kind of leery of anything that's offered free. Of course nothing is free right? I've visited 1000's of websites and joined 100's of mailing lists all for what? Information. Information that has educated me, and given me the opportunity to make my living without ever having to go to work for someone else, ever again. :o)

Anyway, in this pursuit, I came across something that is free. It's a program called Niche Profits, that will show you exactly how to make money with your own ideas. And like I said...it's FREE. Check it out below!

I'm not making any money on it, it's just something I think can help just about anyone who is interested in making money online, either on eBay or on a website of their own. How? It's called "Niche Marketing". What is it? It's finding a market that is already existing, that needs to be filled. Think general. Let's say you like cats. So you want your "niche" to be about cats somehow. That's your niche. Then you need to find out what people want to buy. This product will help you find this out. Then it will help you find out how to get it to your targeted customer for as little as possible with the greatest perceived value.

It's just below....check it out!

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That's it...it really is free. Shortly I'll be giving you some products you can use to develop those niche's. Free of course! :o)

Mailing Lists - You have to build one

List building is a method of direct advertising. You get to place an advertisment or offer in front of someones face. This is the most responsive type of advertising around.
The power of direct marketing is amazing. I did over $20,000 in sales in under a week with one eMail to my optin list.

If you are interested in growing your own optin list you should visit: http://www.ListExplode.com/index.php?referid=bubba76819 You will be able to virally grow your list to over 100K members in 30 days. Once you have a large list you can advertise your own products or affiliate products.

I recommend starting by selling affiliate programs. Once you get the hang of it and know what people are buying you can start creating your own products and selling them.
Good luck building your list, and get ready for it to Explode at:
http://www.ListExplode.com/index.php?referid=bubba76819

Wednesday, April 05, 2006

eBay Store at www.yourstorename.com - Register a domain for more traffic

As the title infers, yes, you can register a domain and have the traffic visit your eBay store.

Seems strange, I just figured this out. I don't know how many times I've been to the "manage your store" page, but there it was DOMAIN REGISTRATION . When you click the link only a brief desription is given, but I'll recap it for you.

Why register a domain name?
Registering a custom domain name for your eBay Store can greatly enhance your business. You can promote your Store and build a professional brand with an Internet address that's easy for buyers to find and remember. When users enter your domain name in their browser (or click on a link or bookmark), they will be forwarded to your Store's URL on eBay.

For example, suppose that you specialize in clocks, and your eBay Store's name is "Fancy Clocks." If it's available, you might register the domain name www.fancyclocks.com. Whenever users request this address in their browser, they'll be forwarded to http://stores.ebay.com/fancyclocks.

Note: Your custom domain name does not need to be identical to your Store name.

How to register a domain name
eBay works with third-party domain registrars for this feature. To register a domain name, read about each provider and choose one from the list. You'll go to the registrar's Web site where you will be asked to create an account. Registrars normally charge a yearly fee to register a domain name. You will be billed directly by the registrar, and any future management of the custom domain name will be done through the registrar's site. eBay does not charge fees for this feature.

Note: Please make sure that your domain name does not contain eBay's trademarks "eBay," "Half," and "PayPal" (or variations of those marks).

When you set up your custom domain name on the registrar's site, eBay will prepopulate your Store's URL as the destination that your domain should forward to. We will also include a code at the end of that URL (?refid=store) to track when a user enters your Store from outside of eBay. If the user purchases an item, you can earn a Store Referral Credit. For more information, see the eBay Stores section in the eBay Help Center.

Actually that's not a recap, that's straight from eBay and it explains things pretty well. I always want to tell people to buy magazines from me, or print my url on a business card but when they ask what the url is, I used to have to say www.stores.ebay.com/lowpricedmags. So I registered www.ShopLowPricedMags.com . Try it, it refers you to my eBay store. Now with a regular domain name I can run a PPC campaign and people will remember the name. It could be anything. I could have registered www.JaySellsMags.com and had it forward. I register my domains with http://www.jdoqocy.com/click-1940573-10395051 . They're cheap, usually $6-$8 or less so and easy to use and offer low cost hosting and other services. They refer the traffic from www.ShopLowPricedMags.com to my store for free! :o)



Go Daddy Domain Sale


Now I just touched on it briefly, but don't forget to add that "?refid=store" to the end of your url, to get your store referral credit. What's that you say? eBay pays you 75% of your closing value fees back for referring the business to them. Can't beat that right? Heck No! Make sure you add it on the end of your url and put it in every email you send out to every customer, friends, family....people will click it, people will buy, you get paid back.